(chief digital officer, CDO) , - , . - , . -, , Russell Reynolds Associates, (The rise of the chief digital officer).
CDO. , . , , , , Russell Reynolds Associates.
CDO , , GlaxoSmithKlein Starbucks.
- CDO, Russell Reynolds Associates:
>> . 3 CDO 2 -.
>> . , , CDO .
>> . , -:
1. . , .
2. . CDO , .
3. . CDO .
>> , :
1. . CDO , .
2. . , , .
3. . . CDO .
4. . , .
5. . - CDO .
: cio.bg